15 Jul Social Media Marketing and Your Business

A social network is a website where people connect with friends, both those they know offline and those who are online-only buddies. [intlink id=”84″ type=”page”]Social networking sites[/intlink] are a hot topic for internet marketers, as they present a number of opportunities for interacting with customers, including via plug-in applications, groups, and fan pages.

Each social network presents its own possibilities and challenges. Users of individual sites have different expectations of commercial behaviour. Social Media has become an essential component of online marketing and search engines are adjusting their rankings to include search personalisation. One of the effects of the social media revolution is an exponential increase in the amount of content online.

Whether you are part of a small or a medium business, or are an individual entrepreneur, your customers are using social media, and there’s no reason you shouldn’t be, too. It costs almost nothing, it’s easy to get started, and it can have an enormous financial impact on your business.

Good luck.