28 Apr Facebook Releases The ‘Send’ Button

Facebook introduced the Like button just over one year ago that enabled people to share an interesting story or an articles with all of their friends and people in the network. Facebook has now taken it a step further and released the Send button which Facebook claims is the easiest way to privately share things with groups and individuals.

How Does The Send Button Works?

According to Facebook, the Send button is a social plugin that websites can use to let people send a link to a friend through Facebook Messages, post it to a Group, or email it to an individual.

The Send button drives traffic by letting users send a link and a short message to the people that would be most interested. They don’t need to leave the web page they’re on or fill out a long, annoying form. Compared to the alternatives, the Send button has fewer required steps, and it removes the need to look up email addresses by auto-suggesting friends and Groups. (Source: Facebook.com blog)

What Does this Mean for You?

The Send button can be used alongside the Like button. By including both on your website, people will have ability to broadcast the things they like and also send it to specific people. This will enable your content or offer to be shared virally but only to a select user group.

Facebook will also be releasing an update to integrate the Insights Dashboard with real time metrics for the Send button.