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SEO Stratford upon Avon | TwentyEleven
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Search Engine Optimisation | SEO Stratford

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Search Engine Optimisation is pretty much the bare minimum you need to do to make people visit your website. It is like putting up a board and signage if you have opened a new restaurant or a shop on the high street.

Did you know that a properly done SEO receives 85% of the clicks on a search engine results page to your website?

Search Engine Optimisation Service provided by TwentyEleven has been developed specifically for small and medium businesses operating at a regional and national level. If you are local small and medium business whose customers are location based then our Local Internet Marketing Service is more suited to your requirements.

SEO requires implementation of a very targeted search engine optimisation strategy for Google, Bing and Yahoo that will ensure the businesses is being found and the marketing effort is not wasted. The thing about Search Engine Optimisation (SEO) is that a half-hearted attempt will rarely see results.

Good Organic SEO can be very difficult to achieve, and great SEO seems pretty well impossible at times. The amount of work involved (and price!) is directly related to the competition.

SEO Audit

If you are unsure of where to begin or have been using web marketing before but haven’t got the desired results before, our SEO Audit will identify your relevant position to the competition, your business strengths and weaknesses and opportunities that currently exist. This also includes keyword analysis for  search terms that your customer and prospects are using.

At TwentyEleven, this is often where we start with our clients as it enables us to develop a successful search engine optimisation strategy.

Search Engine Optimisation

SEO strategy is like going back to basics and should form a part of your overall marketing plan in achieving your business goals. It should take into account all current marketing activity, business strengths, weaknesses, budget and the tactics and activities you should be implementing.

Keyword analysis is an integral element of the SEO strategy. An effective SEO strategy works on the principle of on page and off page keyword optimisation, quality backlinks and robust analytics to measure effectiveness.

Domain Aquisition

Acquiring a domain with search keywords is a very important element as far as SEO is concerned as websites with keyword rich domain names have better chances of getting ranked higher.

SEO Setup

SEO set-up includes creation of webmaster accounts and profiles on Google, Bing, Yahoo, Google Analytics, Geo Tagging, KML & XML sitemaps for your website, Web 2.0 and Directories sites for back linking.

The set-up also includes creation of accounts on certain social bookmarking sites, articles directories, online press release sites etc.

SEO Implementation

SEO involves on page optimisation of your website description, meta keywords, title tags, description and content in line with the identified search keywords.

Off page optimisation includes enhancing business profiles and citations in directories for description, images and videos. It also involves contextual backlink building process.

Directory Submissions

Directory submissions is an important step in building profile of your business and also helps with quality inbound back links to your website.

Directory submission is not an especially difficult task, but like many other aspects of SEO it can be very time-consuming. Not every business has the resources to handle directory registration and submission on an ongoing basis and make sure it ties into the company’s overall SEO strategy.

Social Bookmarking

Social Media in recent years has started to influence the way searches are carried out online and proper optimisation ensures that your social media sites are set-up properly with profiles and also provides quality back links to your site.

Ongoing Social Bookmarking is essential to drive traffic to your website and the offers. TwentyEleven will take the most relevant pages from your site and bookmark them on contextually relevant, high-traffic sites like Digg, Reddit and StumbleUpon.

Online Press Release Distribution

Online Press Release distribution is another excellent way of generating quality back links and it also creates awareness about your business.

Submission of press releases online can also be very time consuming and it very important that the Press Release copy is SEO optimised. A properly structured press release that is distributed to the relevant sites will do more than just generate awareness about your business.

RSS Syndication

RSS or Real Simple Syndication is another method of bookmarking feeds from your website and submitting them to various search engines and RSS directories for back linking and driving traffic.

Video Marketing

Youtube alone currently receives the second largest searches within the Google network and therefore Video Marketing plays an important role in the SEO. Posting Videos also enables back linking and driving traffic to your website or the offer.

Getting started with online video can be complicated for a business. Without the right software, production capabilities and a video marketing strategy, it can be difficult to do it right. When done right, video marketing will help your business stand out in ways that you never imagined possible.

Article Submission

Articles are a powerful and proven method of generating quality inbound links to your website, and it is a highly effective SEO technique. Article submission to proper websites is an important way to generate traffic, quality links and instant credibility.

Link Wheel Building

Link Wheel is an advanced SEO technique that helps in driving quality traffic and inbound links by creating a network of highly ranked sites and minisites on Web 2.0 sites.

SEO Campaign Management

This comprises of ongoing monthly optimisation and implementation of the SEO strategy and is the key to improving search engine rankings. This should be viewed as an ongoing marketing investment and our minimum recommendation is 6 months duration as you are not likely to see greatly improved results especially in a very competitive market.

Get in touch for a free no obligation consultation by calling 0800 011 9035 or through the Contact Us page.

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