Another major advantage of implementing a Pay Per Click campaign is that you can get started straight away, is quick to implement and can drive traffic within hours. No major changes are required to a current website design and can be implemented without any technical knowledge.
But don’t let the simplicity of this fool you as often lack of understanding on how to set-up pay per click advertising, business owners end up losing a lot of money.
How to get started with Pay Per Click Advertising?
The main goal of a Pay Per Click Campaign is to drive traffic of buyers to your website and/or offer page, but ideally you want more out of Pay Per Click results than just visits whether you use Google, Yahoo, Bing or any other search engine. The most important element of any Pay Per Click strategy is that the traffic should always achieve some conversion goal that you’ve set for your web site.
Before you begin, try an answer the following questions:
Who is looking for your product or service?
You need to begin by researching how many times people are searching for the product or service you are selling.
For this, Google Adwords Tool is an excellent and free tool. It will provide different keyword combinations and how many searches are made each day. This is very valuable information because it shows exactly how many times your niche words are searched for and what similar words are searched for. If you discover later that a keyword costs too much to bid on in AdWords, having alternate keywords to use will help you to lower your costs and yet still attract clicks and traffic.
What is the competition for your product or service?
After finding the keyword combinations for a particular niche and checking that they do get large numbers of searches on a regular basis, you must now find out how much competition there will be for the ad space you want.
To find out how much advertising competition you face, use the Google Adwords Tool.
The results will show you how many competitors you will need to bid against. Don’t be put off if there are large numbers of ads placed for a particular keyword. It just means that many other people have tested that keyword and found it to be successful. If you can get your ad placed among the top of those, or if you can target a sub-niche, you can be very successful.
More bidders means the price of the clicks will be higher. The more bidders you face, the more time and money it will take you to be successful.
Should you outbid?
It’s difficult to decide whether you should try to outbid your competition. If the bids are competitively low, there’s no reason why you would not be able to rise in the search ranks. However, if the bids are all above your budget, you might be wasting your time to compete.
Choose your budget
You decide on a daily budget. It’s important because you must be prepared to adjust before your click-through rates are high enough to justify what you are spending. You need to be able to decide how much money you have to spend on your advertising campaign to get sales.
Convert clicks into sales
To maximise your clicks, you need to have a desirable product, to sell your product and target those who want to buy your product. The method you use to sell your product or service is as important as the product itself. If you don’t tell your customer why they need your product, you’ll have wasted all of your efforts.
You must be able to target your products to the people who want to buy them. Being specific is key – it will ensure your conversion rates are higher.
Pay Per Click advertising is not just limited to major search engines such as Google, Bing or Yahoo but expands beyond to popular social media sites such as Facebook, Linkedin, Scribd.