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Online Lead Generation for Small and Medium Businesses | TwentyEleven
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Online Lead Generation Service

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Online Lead Generation Service

Lead generation is the lifeblood for any business as a steady sales and growth is directly dependent on the amounts of leads generation and the conversion to paying customers.

According to a survey by econsultancy;

Online lead generation is playing an increasingly important role for businesses and, on average, is now responsible for 42% of total sales.

Online Lead Generation or often known as Customer Acquisition is a complex set of activity that involves use of different web marketing mediums such as social media marketing, local internet marketing, email marketing, mobile marketing, pay per click (PPC) and search engine optimisation (SEO) .

Generated leads can both be paid or unpaid.

Unpaid or Free Leads is often a misunderstood term as although as a business you may not pay directly for lead acquisition, there are always hidden costs of time and effort that the business owners ignore. So in essence, there is no such thing as a Free lead !

Our Online Lead Generation service is always custom designed and bespoke to local small and medium businesses as well as those operating at regional / national level. This requires implementation of a very targeted online lead generation strategy that will ensure that the leads acquired match the pre-defined criteria and maximise return on investment. The amount of work involved (and price!) is directly related to the target market, the length and breadth of the strategies used and the competition.

TwentyEleven provides a complete Online Lead Generation Service and it covers the following:

Online Lead Generation Audit

If you are unsure of where to begin or have been using online lead generation methods but haven’t got the desired results before, Online Lead Generation Audit will identify or review the tactics used, conversion rates, your relevant position to the competition.

At TwentyEleven, this is often where we start with our clients as it enables us to develop a robust online lead generation strategy.

Online Lead Generation Strategy

A structured Online Lead Generation Strategy will ensure that the investment made in acquiring leads is well spent and that the conversion rates are higher.

It should take into account all current marketing activity, business strengths, weaknesses, budget and the tactics and activities you should be implementing. The strategy should also identify very specific short term and long term goals and tactics by using all the appropriate online marketing channels.

Online Lead Management Plan Implementation

This is where TwentyEleven will implement the Online Lead Generation Strategy and tactics so start driving traffic and acquiring customers. Our flexibility enables us to work around client requirements and budgetary constraints.

Landing Page Design & Development

Landing Pages also know and Lead Pages focuses specifically on capturing leads for an email list and making sale for a specific product or a service. It makes no attempt to give visitors a different option and should site separate from the main website.

At TwentyEleven we offer full Landing Page Design and Development service where we use scientifically proven and tested techniques to maximise conversion.

Lead Conversion Rate Optimisation

Lead Conversion Rate Optimisation involves constant monitoring and measuring the results and making changes to improve them. We use cutting edge and advanced tools such as website heat maps, website optimisers, web analytics to carry out research and analysis.

We then carry out split testing on landing page content and copy, price points, images, graphics, upsells and downsells to establish elements that convert the most.

Online Lead Generation Management

This comprises ongoing monthly implementation and management of Online Lead Generation Strategy and is the key to maximising return on your investment as well as leads. This should be viewed as an ongoing marketing investment and our minimum recommendation is 6 months duration as you are not likely to see greatly improved results especially in a very competitive market.

Get in touch for a free no obligation consultation by calling 0800 011 9035 or 07915661875 or through the Contact Us page.

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