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Local Internet Marketing for Businesses | TwentyEleven Web Design
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Local Internet Marketing Service

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Local Internet Marketing Service

Local Internet Marketing is becoming more and more important for businesses who rely on Local Customers as local searches and mobile browsing are being preferred over the traditional print adverts and yellow pages.

Did you know that currently 70% of the online searches on Google, Bing & Yahoo are for Local Businesses?

Local Internet Marketing Service provided by TwentyEleven has been developed specifically for local small and medium businesses whose customers are location based. This requires implementation of a very targeted local search optimisation and lead generation strategy that will ensure the businesses is being found locally and the marketing effort is not wasted.

If you operate business on regional or national basis then the Search Engine Optimisation Service is more suited for your needs. The thing about Local Internet Marketing is that a half-hearted attempt will rarely see results. The amount of work involved (and price!) is directly related to the competition.

TwentyEleven provides a complete Local Internet Marketing Service and it covers the following:

Local Internet Marketing Audit

If you are unsure of where to begin or have been using local internet marketing before but haven’t got the desired results, TwentyEleven’s Local Internet Marketing Audit will identify your relevant position to the competition, your business strengths and weaknesses and opportunities that currently exist. This also includes keyword analysis for local search terms that your customer and prospects are using.

At Twentyeleven, this is often where we start with our clients as it enables us to develop a successful local internet marketing strategy.

Local Internet Marketing Strategy

Local internet marketing strategy should form a part of your overall marketing plan in achieving your business goals. For Local Small & Medium business this often is the most important aspect of their internet marketing plan.

It should take into account all current marketing activity, business strengths, weaknesses, budget and the tactics and activities you should be implementing. Local Internet Marketing works on the principle of location based keyword optimisation, quality back links and robust analytics to measure effectiveness.

Domain Aquisition

Acquiring domain with local search keywords is a very important element as far as local search optimisation is concerned as websites with keyword rich domain names have better chances of getting ranked higher.

Local Internet Marketing Setup

Local Internet Marketing set-up includes creation of accounts and profiles on Google Places, Yahoo Local Directory, Bing Local Listing, Analytics, Geo Tagging, KML & XML sitemaps for your website, Web 2.0 and Local Directories sites for back linking.

The set-up also includes creation of accounts on certain social media sites such as Yelp, Foursquare, Facebook, Twitter, Flickr and Youtube, Articles directory and social bookmarking site complete with branding.

Local Internet Marketing Implementation

Local Internet Marketing Implementation involves on page optimisation of your website description, meta keywords, title tags, description and content in line with the identified local search keywords.

Off page optimisation includes enhancing Google Places listing with citations for description, images, videos, geo tagging, KML and XML and site map creation.

Social Media Optimisation

Social Media in recent years has started to influence the way searches are carried out online and proper optimisation ensures that your social media sites are set-up properly with profiles and also provides quality back links to your site.

Ongoing Social Bookmarking is essential to drive traffic to your website and the offers. WSM will take the most relevant pages from your site and bookmark them on contextually relevant, high-traffic sites like Digg, Reddit and StumbleUpon.

Local Directory Submissions

Local Directory Submissions is a critical step in building profile of your local business and also helps with quality inbound back links to your website.

Directory submission is not an especially difficult task, but like many other aspects of local search optimisation, it can be very time-consuming. Not every business has the resources to handle directory registration and submission on an ongoing basis and make sure it ties into the company’s overall Local Internet Marketing strategy.

Online Press Release Distribution

Online Press Release distribution is another excellent way of generating quality back links and it also creates awareness about your business in the local search market.

Submission of press releases online can also be very time consuming and it very important that the Press Release copy is local search optimised. A properly structured press release that is distributed to the relevant sites will do more than just generate an awareness about your business.

RSS Syndication

RSS or Real Simple Syndication is another method of bookmarking feeds from your website and submitting them to various search engines and RSS directories for back linking and driving traffic.

Video Marketing

Youtube alone currently receives the second largest searches within the Google network and therefore Video Marketing plays an important role in the Local Search Optimisation. Posting Videos also enables back linking and driving traffic to your website or the offer.

Getting started with online video can be complicated for a small business. Without the right software, production capabilities and a video marketing strategy, it can be difficult to do it right. When done right, video marketing will help your business stand out in ways that you never imagined possible.

Article Submission

Articles are a powerful and proven method of generating quality inbound links to your website, and it is a highly effective Local Search Optimisation technique. Article submission to proper websites is an important way to generate traffic, quality links and instant credibility.

Online Local Internet Marketing

This comprises ongoing monthly optimisation and implementation of Local Internet Marketing strategy and is the key to improving search visibility. This should be viewed as an ongoing marketing investment and our minimum recommendation is 3 months duration as you are not likely to see greatly improved results especially in a very competitive market.

Get in touch for a free no obligation consultation by calling 0800 011 9035 or 07915661875 or through the Contact Us page.

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