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7 Reasons Why Your Business Should Be Using Social Media Marketing | TwentyEleven Web Design
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7 Reasons Why Your Business Should Be Using Social Media Marketing

The buzz around [intlink id=”358″ type=”post”]Social Media Marketing[/intlink] (SMM) has been growing in the recent year and at a pace which is difficult to catch up with. People are blogging, connecting with friends on Facebook, posting updates to Twitter, connecting with professionals on LinkedIn. Is your business or organization still on the social media sideline,looking to get into the game but unsure of how to proceed, or are you wondering if the business value is there?

Below are 7 compelling reasons why you should get started with SMM:


1. Getting started with SSM is free –

Sites such as Facebook, Twitter, LinkedIn, and MySpace all offer free accounts. You can even blog for free with services like WordPress.com and Google’s Blogger.com. Some — like LinkedIn — do offer paid accounts with more features that are targeted at more advanced users, but for the purposes of getting started, there’s no upfront cost for most of the social networking sites. However there is a hidden cost of your time & effort, but more on that later.

2. Target Market & Popularity

Facebook alone has over 400 million users and has recently tied up with Bing to provide search services for its users. To put that in perspective: That’s more than the population of the entire United States.It also offers and excellent opportunities to drive targeted traffic to your website or offers. Infact the Pay Per click advertising on Facebook is far better than [intlink id=”416″ type=”post”]Google Adwords[/intlink] as it allows for excellent target marketing.

3. Social media sites and business profile

Profiles on these sites can help boost awareness about your business as they can contain pertinent information about your products and services. Think of them as dynamic yellow pages for the digital age. Much of your activity and profiles on social media sites can be made “public,” meaning they can be indexed by search engines — one more way to make sure your business comes up as the answer when someone is searching for a solution to their problem.

4. Social Media sites and online Brand extension

They extend you, your brand, and your relationship with your customers. The goal of marketing is to stay in front of your customers and to remain top of mind with them. Social media can extend that reach into other interactive areas of the web where your customers gather. People who use social media look for other likeminded folks and businesses.

5. Social Media Site Can be updated from anywhere

You don’t have to be at your computer to post to any of the major social media networks. For instance, you can post to your Twitter feed via a simple text message. If you have a Smartphone like an iPhone, Blackberry,or Windows Mobile device, there are applications that let you update your social networking sites on the road.

You can go beyond text too: Your mobile phone’s camera can be used to capture images and video, which can be uploaded to your blog and social media accounts, giving customers a richer (and real-time) media experience.

6. SMM can be interconnected

You can easily share content between networks. Your Twitter post can also feed your Facebook page and LinkedIn account. Likewise, your blog posts can be automatically fed to Facebook every time you post one. This in turn can be further linked to your business websites and [intlink id=”9″ type=”category”]email marketing[/intlink]. The opportunities are endless.

7. You do not have to be technical wizard

Getting started with SMM is a lot simpler and quicker that you think and you do not need to have any technical knowledged whatsoever. The accounts can be set-up literally in minutes and using social media productivity tools you can be manage all these accounts effectively.

Chances are good that many of your customers or the people you want to reach are on at least one of the social media networks. Opening up your business or organisation to social media and sharing content, personality and giving value create a longer lasting relationship with your customers and members, and ensure your business stays top of mind with them when your products or service is needed.

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